Packaging makeovers :
King-Gordon, Stacey.
Packaging makeovers : graphic redesign for market change / Stacey King Gordon. - Gloucester, Mass. : Rockport, 2007. - 160 p. : chiefly ill. (chiefly col.) ; 28 cm.
Originally published: 2005.
Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part of doing business. This text deconstructs package redesign, providing vital information for the business owner, as well as for the designer.
9781592533992 (pbk.) : 16.99 159253399X
Packaging--Design.
Graphic arts.
Brand name products--Marketing.
Packaging makeovers : graphic redesign for market change / Stacey King Gordon. - Gloucester, Mass. : Rockport, 2007. - 160 p. : chiefly ill. (chiefly col.) ; 28 cm.
Originally published: 2005.
Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part of doing business. This text deconstructs package redesign, providing vital information for the business owner, as well as for the designer.
9781592533992 (pbk.) : 16.99 159253399X
Packaging--Design.
Graphic arts.
Brand name products--Marketing.
