Strategic marketing : planning and control /
Drummond, Graeme.
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - xv 332 p. ; 25 cm.
Previous ed.: 2001. Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
075068271X (pbk.) : £19.99 9780750682718 (pbk.) : £19.99
GBA777428 bnb
Marketing--Management.
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - xv 332 p. ; 25 cm.
Previous ed.: 2001. Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
075068271X (pbk.) : £19.99 9780750682718 (pbk.) : £19.99
GBA777428 bnb
Marketing--Management.
