Strategic marketing : (Record no. 37667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01296nam a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | 339779 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200825161010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070918s2007 enk b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA777428 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075068271X (pbk.) : |
| Terms of availability | £19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750682718 (pbk.) : |
| Terms of availability | £19.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()DAW10553825 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drummond, Graeme. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Remainder of title | planning and control / |
| Statement of responsibility, etc. | Graeme Drummond, John Ensor, Ruth Ashford. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv 332 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2001. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress |
| 997 ## - | |
| -- | Also available as an electronic book. |
| -- | http://shibboleth.bradfordcollege.ac.uk:2048/login?qurl=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080561219 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Library Store (Please ask to see) | 18/05/2009 | 19.99 | 1 | 3 | 658.802/DRU | 7411913401 | 22/01/2018 | 18/10/2017 | 19.99 | 30/06/2017 | 2 week loan |
