Normal view MARC view ISBD view

Market segmentation : how to do it, how to profit from it /

McDonald, Malcolm.

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - 3rd Edition - Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0750659815 (pbk.) 9780750659819

Subjects--Topical Terms:
Market segmentation.

Place reservation
Print
Add to your folder (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Market segmentation : how to do it, how to profit from it /

Library Services