Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

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Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2004.Edition: 3rd EditionDescription: xxv, 465 p. : ill. ; 25 cmISBN:

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.802/MAC (Browse shelf(Opens below))	Available		7411881003

Includes bibliographical references and index.

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