Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results /

Wright, Jeremy.

Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / Jeremy Wright. - New York ; London : McGraw-Hill, c2006. - xiv, 321 p. : ill. ; 23 cm.

Formerly CIP.

Includes bibliographical references (p. 307-308) and index.

Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.

0072262516 (hbk.) : No price 9780072262513

2005026118

GBA585628 bnb


Marketing--Blogs.
Blogs--Economic aspects.