Essentials of marketing communications /
Fill, Chris.
Essentials of marketing communications / by Chris Fill. - Harlow : Financial Times Prentice Hall, 2011. - 408 p. ; 27 cm.
This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
Specialized.
9780273738442 (pbk.) : £36.99 0273738445 (pbk.) : £36.99
Communication in marketing.
Business and Management.
Essentials of marketing communications / by Chris Fill. - Harlow : Financial Times Prentice Hall, 2011. - 408 p. ; 27 cm.
This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
Specialized.
9780273738442 (pbk.) : £36.99 0273738445 (pbk.) : £36.99
Communication in marketing.
Business and Management.
