Essentials of marketing communications / (Record no. 42849)

MARC details
000 -LEADER
fixed length control field	01228nam a22003018a 4500
001 - CONTROL NUMBER
control field	358394
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200825155837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110112s2011 enk f 000 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273738442 (pbk.) :
Terms of availability	£36.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273738445 (pbk.) :
Terms of availability	£36.99
035 ## - SYSTEM CONTROL NUMBER
System control number	()0273738445
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Fill, Chris.
245 10 - TITLE STATEMENT
Title	Essentials of marketing communications /
Statement of responsibility, etc.	by Chris Fill.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow :
Name of publisher, distributor, etc.	Financial Times Prentice Hall,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	408 p. ;
Dimensions	27 cm.
520 8# - SUMMARY, ETC.
Summary, etc.	This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress
997 ## -
--	Also available as an electronic book.
--	http://www.myilibrary.com/?id=317330

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	30/08/2011	36.99	1	2	658.8/FIL	7412027448	02/01/2018	10/11/2017	36.99	30/06/2017	2 week loan

Essentials of marketing communications / (Record no. 42849)

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