Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed., Global ed. - London : Pearson Education, c2013. - 639 p. : ill. (chiefly col.), ports. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009. Text on inside cover.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
9780273767312 (pbk.) : £52.99 0273767313 (pbk.) : £52.99
Consumer behavior.
Market surveys.
Business and Management.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed., Global ed. - London : Pearson Education, c2013. - 639 p. : ill. (chiefly col.), ports. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009. Text on inside cover.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
9780273767312 (pbk.) : £52.99 0273767313 (pbk.) : £52.99
Consumer behavior.
Market surveys.
Business and Management.
