Consumer behavior : buying, having, and being / Michael R. Solomon.

By:

Solomon, Michael R

Publication details: London : Pearson Education, c2013.Edition: 10th ed., Global edDescription: 639 p. : ill. (chiefly col.), ports. (chiefly col.) ; 28 cmISBN:

9780273767312 (pbk.) :
0273767313 (pbk.) :

Subject(s):

DDC classification:

Summary: In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.8/SOL (Browse shelf(Opens below))	Available		7412102784

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.

Text on inside cover.

Includes bibliographical references and index.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Specialized.

There are no comments on this title.

to post a comment.

Consumer behavior : buying, having, and being / Michael R. Solomon.

Library Services