Strategic marketing.
Cravens, David W.
Strategic marketing. - 10th ed., International ed. / David W. Cravens, Nigel F. Piercy. - New York : McGraw-Hill, 2013. - xviii, 653 p. : ill. ; 26 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
Specialized.
9780071326230 (pbk.) : £49.99 0071326235
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
Business and Management.
Strategic marketing. - 10th ed., International ed. / David W. Cravens, Nigel F. Piercy. - New York : McGraw-Hill, 2013. - xviii, 653 p. : ill. ; 26 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
Specialized.
9780071326230 (pbk.) : £49.99 0071326235
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
Business and Management.
