Strategic marketing.

By:

Cravens, David W

Contributor(s):

Piercy, Nigel

Publication details: New York : McGraw-Hill, 2013.Edition: 10th ed., International ed. / David W. Cravens, Nigel F. PiercyDescription: xviii, 653 p. : ill. ; 26 cmISBN:

9780071326230 (pbk.) :
0071326235

Subject(s):

DDC classification:

Summary: This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.802/CRA (Browse shelf(Opens below))	Available		7412143057

Previous ed.: 2009.

Includes bibliographical references and index.

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

Specialized.

There are no comments on this title.

to post a comment.

Strategic marketing.

Library Services