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DeBonis, J. Nicholas.

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2003. - 1 online resource (xix, 244 p.) : ill.

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

ISBN: 9781280300622 (electronic bk.) 007139656X 9780071396561(pbk.) 1280300620

Source: 30062 MIL

Subjects--Topical Terms:
Consumer satisfaction.
Customer services--Management.
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.