Normal view MARC view ISBD view

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.

By:

Contributor(s):

Publication details: New York : McGraw-Hill, c2003.Description: 1 online resource (xix, 244 p.) : illContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleDDC classification:

LOC classification:

Other classification:

Online resources:

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
E-book	Online Library Online Resources	Ebook Central (Browse shelf(Opens below))	Available online

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

Description based on print version record.

There are no comments on this title.

to post a comment.

Library Services