Brand new :
Olins, Wally,
Brand new : the shape of brands to come / Wally Olins. - 200 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing todays organisations, criticises corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the world's leading practitioner of branding and identity.;
Specialized.
9780500291399 (pbk.) : £16.95 050029139X
Branding (Marketing)
Brand name products.
Business and Management.
Business and Management.
Brand new : the shape of brands to come / Wally Olins. - 200 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing todays organisations, criticises corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the world's leading practitioner of branding and identity.;
Specialized.
9780500291399 (pbk.) : £16.95 050029139X
Branding (Marketing)
Brand name products.
Business and Management.
Business and Management.
