Brand new : (Record no. 49636)

MARC details
000 -LEADER
fixed length control field	01884nam a2200385 i 4500
001 - CONTROL NUMBER
control field	374399
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630134734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140123s2015 enka f 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780500291399 (pbk.) :
Terms of availability	£16.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	050029139X
035 ## - SYSTEM CONTROL NUMBER
System control number	(StDuBDS)9780500291399
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Description conventions	rda
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Olins, Wally,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Brand new :
Remainder of title	the shape of brands to come /
Statement of responsibility, etc.	Wally Olins.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	London :
Name of producer, publisher, distributor, manufacturer	Thames & Hudson,
Date of production, publication, distribution, manufacture, or copyright notice	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	200 pages :
Other physical details	illustrations (black and white) ;
Dimensions	24 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing todays organisations, criticises corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the world's leading practitioner of branding and identity.;
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Main Floor	12/01/2015	16.95		658.827/OLI	7412265020	28/02/2022	16.95	30/06/2017	2 week loan

Brand new : (Record no. 49636)

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