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Marketing planning guide Robert E. Stevens ... [et al]. - 3rd ed. - New York : Best Business Books, c2006. - 1 online resource (xiii, 362 p.) : ill.

Includes bibliographical references (p. 337-343) and index.

ISBN: 9781306970907 (electronic bk.) 1306970903

Source: 628341 MIL

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.