Selling and sales management.

Jobber, David, 1947-

Selling and sales management. - Tenth edition / David Jobber and Geoff Lancaster. - xxii, 522 pages : illustrations (colour) ; 25 cm

Previous edition: 2012.

Includes bibliographical references and index.

Logically structured, this book covers the practice of selling, sales channels, recruitment and training, and sales control. This edition places particular emphasis on the international aspects of selling and sales management.

9781292078007 1292078006


Selling.
Sales management.
Business and Management.