Customer care excellence :
Cook, Sarah, 1955-
Customer care excellence : how to create an effective customer focus / Sarah Cook. - 6th ed. - London : Kogan Page, 2011. - vii, 278 p. : ill. ; 24 cm.
Previous ed.: 2008.
As competitiveness increases, many organisations have realized that they cannot compete on price alone and have developed strategies for providing superior customer service. In this book Sarah Cook provides a comprehensive action plan.
Specialized.
9780749457051 (pbk.) : £24.95 0749457058 (pbk.) : £24.95
Customer relations.
Total quality management.
Business and Management.
Customer care excellence : how to create an effective customer focus / Sarah Cook. - 6th ed. - London : Kogan Page, 2011. - vii, 278 p. : ill. ; 24 cm.
Previous ed.: 2008.
As competitiveness increases, many organisations have realized that they cannot compete on price alone and have developed strategies for providing superior customer service. In this book Sarah Cook provides a comprehensive action plan.
Specialized.
9780749457051 (pbk.) : £24.95 0749457058 (pbk.) : £24.95
Customer relations.
Total quality management.
Business and Management.
