Marketing strategy & competitive positioning.
Hooley, Graham J.,
Marketing strategy & competitive positioning. Marketing strategy and competitive positioning - Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. - xv, 569 pages : illustrations (colour) ; 27 cm
Previous edition: 2012.
Includes bibliographical references and index.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Specialized.
9781292017310 (pbk.) : £49.99 1292017317
Marketing--Management.
Business planning.
Target marketing.
Business and Management.
Business and Management.
Marketing strategy & competitive positioning. Marketing strategy and competitive positioning - Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. - xv, 569 pages : illustrations (colour) ; 27 cm
Previous edition: 2012.
Includes bibliographical references and index.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Specialized.
9781292017310 (pbk.) : £49.99 1292017317
Marketing--Management.
Business planning.
Target marketing.
Business and Management.
Business and Management.
