Marketing strategy & competitive positioning.

By:

Hooley, Graham J [author.]

Contributor(s):

Publisher: Harlow : Pearson, 2017Edition: Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. RuddDescription: xv, 569 pages : illustrations (colour) ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292017310 (pbk.) :
1292017317

Other title:

Marketing strategy and competitive positioning

Subject(s):

DDC classification:

Summary: Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.802/HOO (Browse shelf(Opens below))	Available		7412358231

Previous edition: 2012.

Includes bibliographical references and index.

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Marketing strategy & competitive positioning.

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