Selling and sales management.
Jobber, David, 1947-
Selling and sales management. - Eleventh edition / David Jobber, Geoff Lancaster and Kenneth Le Meunier-Fitzhugh. - Harlow, England : Pearson, 2019. - xxiv, 470 pages : illustrations (black and white, and colour) ; 25 cm
Previous edition: published as by David Jobber and Geoff Lancaster. 2015.
Includes bibliographical references and index.
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management.
9781292205021 (pbk.) : £59.99 No price No price
Selling.
Sales management.
Business and Management.
Selling and sales management. - Eleventh edition / David Jobber, Geoff Lancaster and Kenneth Le Meunier-Fitzhugh. - Harlow, England : Pearson, 2019. - xxiv, 470 pages : illustrations (black and white, and colour) ; 25 cm
Previous edition: published as by David Jobber and Geoff Lancaster. 2015.
Includes bibliographical references and index.
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management.
9781292205021 (pbk.) : £59.99 No price No price
Selling.
Sales management.
Business and Management.
