Selling and sales management.

By:

Jobber, David, 1947- [author.]

Contributor(s):

Publication details: Harlow, England : Pearson, 2019.Edition: Eleventh edition / David Jobber, Geoff Lancaster and Kenneth Le Meunier-FitzhughDescription: xxiv, 470 pages : illustrations (black and white, and colour) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292205021 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5438.25 .J63 2019

Summary: Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.81/JOB (Browse shelf(Opens below))	Available		7412376477
2 week loan	Hockney Library Main Floor	658.81/JOB (Browse shelf(Opens below))	Available		7412376485

Previous edition: published as by David Jobber and Geoff Lancaster. 2015.

Includes bibliographical references and index.

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management.

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