Strategic brand management.
Elliott, Richard H.,
Strategic brand management. - 4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. - Oxford : Oxford University Press, [2018] - xi, 354 pages : illustrations (colour) ; 25 cm
Previous edition: 2015. Includes Internet access.
Includes bibliographical references and index.
This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
9780198797807 (pbk.) : £39.99
Product management.
Brand name products.
Strategic planning.
Business and Management.
Strategic brand management. - 4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. - Oxford : Oxford University Press, [2018] - xi, 354 pages : illustrations (colour) ; 25 cm
Previous edition: 2015. Includes Internet access.
Includes bibliographical references and index.
This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
9780198797807 (pbk.) : £39.99
Product management.
Brand name products.
Strategic planning.
Business and Management.
