Strategic brand management. (Record no. 76047)

MARC details
000 -LEADER
fixed length control field	01410nam a2200385 i 4500
001 - CONTROL NUMBER
control field	BDZ0035627648
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210212123612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180620t20182018enka f b 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198797807 (pbk.) :
Terms of availability	£39.99
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
Description conventions	rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.15
Item number	.E43 2018
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Elliott, Richard H.,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Strategic brand management.
250 ## - EDITION STATEMENT
Edition statement	4th edition /
Remainder of edition statement	Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	[2018]
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 354 pages :
Other physical details	illustrations (colour) ;
Dimensions	25 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
500 ## - GENERAL NOTE
General note	Previous edition: 2015.
500 ## - GENERAL NOTE
General note	Includes Internet access.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Percy, Larry,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pervan, Simon,
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Hockney Library	Hockney Library	Main Floor	25/02/2020	2	41.99		658.827/ROS	7412345601	25/02/2020	41.99	25/02/2020	2 week loan

Strategic brand management. (Record no. 76047)

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