Sustainable marketing /
Emery, Barry.
Sustainable marketing / by Barry Emery. - Harlow : Pearson, 2012. - xix, 316 p. : ill, ; 25 cm.
Formerly CIP.
Includes bibliographical references and index.
'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.
9780273723288 (pbk.) : £39.99 9781408292778
Green marketing.
Sustainable marketing / by Barry Emery. - Harlow : Pearson, 2012. - xix, 316 p. : ill, ; 25 cm.
Formerly CIP.
Includes bibliographical references and index.
'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.
9780273723288 (pbk.) : £39.99 9781408292778
Green marketing.
