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Sustainable marketing / by Barry Emery.

By:

Emery, Barry

Publication details: Harlow : Pearson, 2012.Description: xix, 316 p. : ill, ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273723288 (pbk.) :
9781408292778

Subject(s):

Green marketing

DDC classification:

Summary: 'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library DHB Main Collection	658.802/EME (Browse shelf(Opens below))	Available		7412346047

Formerly CIP. Uk

Includes bibliographical references and index.

'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

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Sustainable marketing / by Barry Emery.

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