Event planning and management : principles, planning and practice /
Dowson, Ruth,
Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett. - Second edition. - London : KoganPage, 2018. - xvi, 345 pages : illustrations (black and white) ; 24 cm
Previous edition: 2015.
Includes bibliographical references and index.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
9780749483319 (pbk.) : £34.99 £34.99
Special events--Planning.
Special events--Management.
Customs and Folklore.
Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett. - Second edition. - London : KoganPage, 2018. - xvi, 345 pages : illustrations (black and white) ; 24 cm
Previous edition: 2015.
Includes bibliographical references and index.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
9780749483319 (pbk.) : £34.99 £34.99
Special events--Planning.
Special events--Management.
Customs and Folklore.
