Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.
Publication details: London : KoganPage, 2018.Edition: Second editionDescription: xvi, 345 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780749483319 (pbk.) :
- 23
- GT3405 .D69 2018
Item type | Home library | Class number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
2 week loan | Hockney Library Main Floor | 394.2068/DOW (Browse shelf(Opens below)) | Available | 7412334650 | ||
2 week loan | Hockney Library Main Floor | 394.2068/DOW (Browse shelf(Opens below)) | Available | 7412334669 |
Previous edition: 2015.
Includes bibliographical references and index.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
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