Marketing communications : an advertising, promotion and branding perspective /
Marketing communications : an advertising, promotion and branding perspective /
edited by Geraldine Bell, Babek Taheri.
- Oxford : Goodfellow Publishers, 2017.
- 256 pages.
- The global management series .
- Global management series. .
'Marketing Communications' acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
9781910158951 (pbk.) : £34.99
Marketing.
Business and Management.
'Marketing Communications' acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
9781910158951 (pbk.) : £34.99
Marketing.
Business and Management.
