Marketing communications : an advertising, promotion and branding perspective / edited by Geraldine Bell, Babek Taheri.

Contributor(s):

Series: Global management seriesPublication details: Oxford : Goodfellow Publishers, 2017.Description: 256 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781910158951 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415

Summary: 'Marketing Communications' acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.8/TAH (Browse shelf(Opens below))	Available		7412337617

'Marketing Communications' acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

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Marketing communications : an advertising, promotion and branding perspective / edited by Geraldine Bell, Babek Taheri.

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