Marketing : an introduction.
Masterson, Rosalind,
Marketing : an introduction. - 5th edition / Rosalind Masterson, Nichola Phillips & David Pickton. - Los Angeles : SAGE, 2021. - xiii, 539 pages : illustrations (colour) ; 25 cm
"Online resources"--Front cover. Previous edition: 2017.
Includes bibliographical references and index.
This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.
9781526494573 (pbk.) : �46.99
Marketing.
Business and Management.
Marketing : an introduction. - 5th edition / Rosalind Masterson, Nichola Phillips & David Pickton. - Los Angeles : SAGE, 2021. - xiii, 539 pages : illustrations (colour) ; 25 cm
"Online resources"--Front cover. Previous edition: 2017.
Includes bibliographical references and index.
This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.
9781526494573 (pbk.) : �46.99
Marketing.
Business and Management.
