Marketing : (Record no. 83715)

MARC details
000 -LEADER
fixed length control field	01435nam a2200361 i 4500
001 - CONTROL NUMBER
control field	BDZ0046134524
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210430145504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201202s2021 caua f b 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781526494573 (pbk.) :
Terms of availability	�46.99
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
Description conventions	rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.M2955 2021
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Masterson, Rosalind,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	an introduction.
250 ## - EDITION STATEMENT
Edition statement	5th edition /
Remainder of edition statement	Rosalind Masterson, Nichola Phillips & David Pickton.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Los Angeles :
Name of publisher, distributor, etc.	SAGE,
Date of publication, distribution, etc.	2021.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 539 pages :
Other physical details	illustrations (colour) ;
Dimensions	25 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
500 ## - GENERAL NOTE
General note	"Online resources"--Front cover.
500 ## - GENERAL NOTE
General note	Previous edition: 2017.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Phillips, Nichola,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pickton, David,
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Hockney Library	Hockney Library	DHB Main Collection	17/03/2021	3	46.99	1	6	658.8/MAS	7412452033	14/11/2023	26/09/2023	46.99	17/03/2021	2 week loan
		Dewey Decimal Classification			Hockney Library	Hockney Library	DHB Main Collection	17/03/2021		46.99			658.8/MAS	7412452041	23/09/2022		46.99	17/03/2021	2 week loan

Marketing : (Record no. 83715)

Library Services