The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules /
Stevens, Mike,
The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules / Mike Stevens. - London : KoganPage, 2022. - xxi, 199 pages
As consumer buying habits continue to shift, many businesses are turning their attention to e-commerce and selling direct to consumers. However, few manage to succeed at scale. Overcome the challenges of remaining competitive, adopting the right skills and maintaining resources, and discover how you can implement a successful D2C strategy, with lessons from the world's leading D2C brands. Written for anyone working for an organisation who wants to understand what a successful D2C strategy looks like, this book provides case studies and applicable lessons from some of the world's leading D2C brands from FMCG, clothing, sports and lifestyle, technology and food and drink, including Huel, Sugru, Allpants, Beer52, Snag tights, Who Gives a Crap, Hiut Denim, Caspar mattress company and Ugly drinks.
9781398605428 (pbk.) : £19.99
Direct marketing.
Branding (Marketing)
Business and Management.
The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules / Mike Stevens. - London : KoganPage, 2022. - xxi, 199 pages
As consumer buying habits continue to shift, many businesses are turning their attention to e-commerce and selling direct to consumers. However, few manage to succeed at scale. Overcome the challenges of remaining competitive, adopting the right skills and maintaining resources, and discover how you can implement a successful D2C strategy, with lessons from the world's leading D2C brands. Written for anyone working for an organisation who wants to understand what a successful D2C strategy looks like, this book provides case studies and applicable lessons from some of the world's leading D2C brands from FMCG, clothing, sports and lifestyle, technology and food and drink, including Huel, Sugru, Allpants, Beer52, Snag tights, Who Gives a Crap, Hiut Denim, Caspar mattress company and Ugly drinks.
9781398605428 (pbk.) : £19.99
Direct marketing.
Branding (Marketing)
Business and Management.
