The direct to consumer playbook : (Record no. 86210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01660nam a22003018i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0049128826 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220705151930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211223s2022 enk f 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398605428 (pbk.) : |
| Terms of availability | £19.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 050 #4 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415.126 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Stevens, Mike, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The direct to consumer playbook : |
| Subtitle | the stories and strategies of the brands that wrote the DTC rules / |
| Statement of responsibility, etc | Mike Stevens. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Publisher | KoganPage, |
| Date | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xxi, 199 pages |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - Summary | |
| Summary | As consumer buying habits continue to shift, many businesses are turning their attention to e-commerce and selling direct to consumers. However, few manage to succeed at scale. Overcome the challenges of remaining competitive, adopting the right skills and maintaining resources, and discover how you can implement a successful D2C strategy, with lessons from the world's leading D2C brands. Written for anyone working for an organisation who wants to understand what a successful D2C strategy looks like, this book provides case studies and applicable lessons from some of the world's leading D2C brands from FMCG, clothing, sports and lifestyle, technology and food and drink, including Huel, Sugru, Allpants, Beer52, Snag tights, Who Gives a Crap, Hiut Denim, Caspar mattress company and Ugly drinks. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Direct marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Branding (Marketing) |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 202205 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 09/06/2022 | 48 | 19.99 | 658.872/STE | 7412325163 | 05/07/2022 | 19.99 | 09/06/2022 | 2 week loan |
