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Groucutt, Jon,

Marketing / Jonathan Groucutt, Cheryl Hopkins. - Basingstoke, Hampshire : Palgrave Macmillan, 2015. - xi, 304 pages ; 19 cm. - Palgrave business briefing . - Palgrave business briefing. .

Formerly CIP.

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.

ISBN: 9781137348241 (pbk.) : £14.99

Subjects--Topical Terms:
Marketing.