Marketing / (Record no. 86909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932cam a22002771i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0025038720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230206161938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150707s2015 enk 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137348241 (pbk.) : |
| Terms of availability | £14.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Groucutt, Jon, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Jonathan Groucutt, Cheryl Hopkins. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Basingstoke, Hampshire : |
| Publisher | Palgrave Macmillan, |
| Date | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xi, 304 pages ; |
| Dimensions | 19 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 1# - SERIES TITLE | |
| Series statement | Palgrave business briefing |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 520 8# - Summary | |
| Summary | Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Hopkins, Cheryl, |
| Relator term | author. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Palgrave business briefing. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 05/01/2023 | 48 | 22.99 | 658.8/GRO | 7412430412 | 06/02/2023 | 22.99 | 05/01/2023 | 2 week loan |
