Essentials of marketing management / (Record no. 41657)

MARC details
000 -LEADER
fixed length control field	01672nam a22003738a 4500
001 - CONTROL NUMBER
control field	354660
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630134031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100118s2010 enka f 000 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415553476 (pbk.) :
Terms of availability	£31.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415553474 (pbk.) :
Terms of availability	£31.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415553469 (hbk.) :
Terms of availability	£90.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415553466 (hbk.) :
Terms of availability	£90.00
035 ## - SYSTEM CONTROL NUMBER
System control number	()0415553474
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Lancaster, Geoffrey,
Dates associated with a name	1938-
245 10 - TITLE STATEMENT
Title	Essentials of marketing management /
Statement of responsibility, etc.	by Geoffrey Lancaster, Lester Massingham.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	560 p. :
Other physical details	ill. ;
Dimensions	25 cm.
520 8# - SUMMARY, ETC.
Summary, etc.	The overall success of an organization is dependent on how marketing is able to inform strategy & maintain an operational focus on market needs. With an array of examples & case studies from around the world, Lancaster & Massingham offer an alternative to the traditional American focused teaching materials currently available.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Massingham, Lester.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	19/01/2011	90.00	1	658.8/LAN	7412012475	14/05/2018	04/05/2018	90.00	30/06/2017	2 week loan

Essentials of marketing management / (Record no. 41657)

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