Essentials of marketing management / by Geoffrey Lancaster, Lester Massingham.
Publication details: London : Routledge, 2010.Description: 560 p. : ill. ; 25 cmISBN:- 9780415553476 (pbk.) :
- 0415553474 (pbk.) :
- 9780415553469 (hbk.) :
- 0415553466 (hbk.) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/LAN (Browse shelf(Opens below)) | Available | 7412012475 |
The overall success of an organization is dependent on how marketing is able to inform strategy & maintain an operational focus on market needs. With an array of examples & case studies from around the world, Lancaster & Massingham offer an alternative to the traditional American focused teaching materials currently available.
Specialized.
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