Destination branding : (Record no. 42503)

MARC details
000 -LEADER
fixed length control field 01273nam a22003378a 4500
001 - CONTROL NUMBER
control field 356809
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170630134111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101021s2011 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080969305 (pbk.) :
Terms of availability £34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0080969305 (pbk.) :
Terms of availability £34.99
035 ## - SYSTEM CONTROL NUMBER
System control number ()0080969305
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code TRV
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, Nigel.
245 10 - TITLE STATEMENT
Title Destination branding :
Remainder of title managing place reputation /
Statement of responsibility, etc. Nigel Morgan, Annette Pritchard, Roger Pride.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 370 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Tourism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Travel and Tourism.
Source of heading or term eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pritchard, Annette.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pride, Roger.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Hockney Library Hockney Library Library Store (Please ask to see) 10/05/2011 34.99   338.4791/MOR 7412023868 05/09/2022 34.99 30/06/2017 2 week loan