Destination branding : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

By:

Morgan, Nigel

Contributor(s):

Publication details: Oxford : Butterworth-Heinemann, 2011.Edition: 3rd edDescription: xvii, 370 p. : ill. ; 24 cmISBN:

9780080969305 (pbk.) :
0080969305 (pbk.) :

Subject(s):

DDC classification:

Summary: By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	338.4791/MOR (Browse shelf(Opens below))	Available		7412023868

Previous ed.: 2004.

Includes bibliographical references and index.

By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.

Specialized.

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Destination branding : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

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