Marketing : (Record no. 44818)

MARC details
000 -LEADER
fixed length control field	01603nam a2200385 a 4500
001 - CONTROL NUMBER
control field	362871
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630134305.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120117s2013 maua f 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273767183 (pbk.) :
Terms of availability	£48.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273767186 (pbk.) :
Terms of availability	£48.99
035 ## - SYSTEM CONTROL NUMBER
System control number	(StDuBDS)0273767186
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Fuller form of name	(Gary M.)
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	an introduction /
Statement of responsibility, etc.	Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement	11th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	1 v. (various pagings) :
Other physical details	col. ill. ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Previous ed.: 2011.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Main Floor	13/06/2012	48.99	3	19	658.8/ARM	7412099384	23/02/2024	07/11/2023	48.99	30/06/2017	2 week loan
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Main Floor	13/06/2012	48.99	1	1	658.8/ARM	7412099392	23/09/2022	14/02/2019	48.99	30/06/2017	2 week loan

Marketing : (Record no. 44818)

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