Marketing : an introduction / Gary Armstrong, Philip Kotler.

By:

Armstrong, Gary (Gary M.)

Contributor(s):

Kotler, Philip

Publication details: Boston, Mass. : Pearson, c2013.Edition: 11th ed., International edDescription: 1 v. (various pagings) : col. ill. ; 28 cmISBN:

9780273767183 (pbk.) :
0273767186 (pbk.) :

Subject(s):

DDC classification:

Summary: Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.8/ARM (Browse shelf(Opens below))	Available		7412099384
2 week loan	Hockney Library Main Floor	658.8/ARM (Browse shelf(Opens below))	Available		7412099392

Previous ed.: 2011.

Includes bibliographical references and index.

Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.

Specialized.

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Marketing : an introduction / Gary Armstrong, Philip Kotler.

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