Principles of marketing. (Record no. 56555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01135nam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0027328187 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200513134714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161130s2017 enka f b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292092898 (pbk.) : |
| Terms of availability | £49.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781292170664 (ePub ebook) : |
| Terms of availability | No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781292115252 (PDF ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 050 #0 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing. |
| 250 ## - EDITION | |
| Edition statement | 7th European edition. / |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow, England : |
| Publisher | Pearson, |
| Date | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xxiii, 675 pages : |
| Other physical details | illustrations (colour) ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Armstrong, Gary |
| Relator term | author. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Harris, Lloyd C., |
| Relator term | author. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Piercy, Nigel, |
| Relator term | author. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 12/09/2017 | 3 | 50.99 | 2 | 2 | 658.8/KOT | 7412290599 | 23/09/2022 | 06/12/2018 | 50.99 | 12/09/2017 | 2 week loan | ||||
| Hockney Library | Hockney Library | Library Store (Please ask to see) | 12/09/2017 | 50.99 | 3 | 14 | 658.8/KOT | 7412290564 | 12/01/2024 | 10/11/2023 | 50.99 | 12/09/2017 | 2 week loan |
