Foundations of marketing / (Record no. 73292)

MARC details
000 -LEADER
fixed length control field	01203nam a2200337 i 4500
001 - CONTROL NUMBER
control field	BDZ0039753107
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200923122624.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190306t20192019enka f b 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781526847348 (pbk.) :
Terms of availability	£48.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781526847355 (ebook) :
Terms of availability	£34.50
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
Description conventions	rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.F3 2019
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Fahy, John,
Dates associated with a name	1962-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Foundations of marketing /
Statement of responsibility, etc.	John Fahy and David Jobber.
250 ## - EDITION STATEMENT
Edition statement	Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	[2019]
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 424 pages :
Other physical details	illustrations (colour) ;
Dimensions	27 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Jobber, David,
Dates associated with a name	1947-
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	Do not suppress

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Total Renewals	Date last checked out
Dewey Decimal Classification	Hockney Library	Hockney Library	Main Floor	22/05/2019	2	48.99		658.8/FAH	7412376655	23/09/2022	48.99	22/05/2019	2 week loan
Dewey Decimal Classification	Hockney Library	Hockney Library	Main Floor	22/05/2019		48.99		658.8/FAH	7412376663	23/09/2022	48.99	22/05/2019	2 week loan
Dewey Decimal Classification	Hockney Library	Hockney Library	Main Floor	15/11/2019	2	48.99	1	658.8/FAH	7412381810	23/02/2024	48.99	15/11/2019	2 week loan	8	07/11/2023
Dewey Decimal Classification	Hockney Library	Hockney Library	Main Floor	15/11/2019		48.99		658.8/FAH	7412381829	23/09/2022	48.99	15/11/2019	2 week loan

Foundations of marketing / (Record no. 73292)

Library Services