Foundations of marketing / John Fahy and David Jobber.

By:

Fahy, John, 1962- [author.]

Contributor(s):

Jobber, David, 1947- [author.]

Publication details: London : McGraw-Hill, [2019]Edition: Sixth editionDescription: xxi, 424 pages : illustrations (colour) ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526847348 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415 .F3 2019

Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Holdings
Item type	Home library	Class number	Status	Barcode
2 week loan	Hockney Library Main Floor	658.8/FAH (Browse shelf(Opens below))	Available	7412381810
2 week loan	Hockney Library Main Floor	658.8/FAH (Browse shelf(Opens below))	Available	7412381829
2 week loan	Hockney Library Main Floor	658.8/FAH (Browse shelf(Opens below))	Available	7412376655
2 week loan	Hockney Library Main Floor	658.8/FAH (Browse shelf(Opens below))	Available	7412376663

Includes bibliographical references and index.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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Foundations of marketing / John Fahy and David Jobber.

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