Marketing 5.0 : (Record no. 85053)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01674cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0040659297 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211214093400.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201209s2021 njua b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119668510 : |
| Qualifying information | (hbk.) |
| Terms of availability | �21.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781119668541 (ePub ebook) : |
| Terms of availability | �21.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781119668572 (PDF ebook) : |
| Terms of availability | �21.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 5.0 : |
| Subtitle | technology for humanity / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Hoboken : |
| Publisher | John Wiley & Sons, Inc., |
| Date | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xi, 206 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 8# - Summary | |
| Summary | In 'Marketing 5.0', the celebrated promoter of the 'Four P's of Marketing', Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, he provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Technology. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Setiawan, Iwan, |
| Relator term | author. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also published electronically. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | ebook version : |
| International Standard Book Number | 9781119668541 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 11/11/2021 | 43 | 21.99 | 658.8/KOT | 7412322334 | 23/09/2022 | 21.99 | 11/11/2021 | 2 week loan |
