Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By:

Kotler, Philip [author.]

Contributor(s):

Publication details: Hoboken : John Wiley & Sons, Inc., 2021.Description: xi, 206 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119668510 :

Subject(s):

Additional physical formats: ebook version :: No titleAvailable additional physical forms:

Also published electronically.

Summary: In 'Marketing 5.0', the celebrated promoter of the 'Four P's of Marketing', Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, he provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.8/KOT (Browse shelf(Opens below))	Available		7412322334

Formerly CIP.

Includes bibliographical references and index.

In 'Marketing 5.0', the celebrated promoter of the 'Four P's of Marketing', Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, he provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Also published electronically.

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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

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