Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Publication details: Lincolnwood, Ill. : NTC Business Books, 1993.Description: xvii, 218pISBN:- 0844233633 :
- 9780844233635
- 20
- HF5415.123
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/SCH (Browse shelf(Opens below)) | Available | 7411227850 |
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| 658.802/PRO Strategic marketing : an introduction / | 658.802/RAN Diploma case study book : analysis and decision / | 658.802/RAN Marketing strategies : a twenty-first century approach / | 658.802/SCH Integrated marketing communications / | 658.802/STR Strategic marketing management : planning and control. | 658.802/VAR Marketing communication : principles and practice / | 658.802/WEI Handbook of market segmentation : |
Includes index.
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