Market segmentation : how to do it - how to profit from it / Malcolm McDonald and Ian Dunbar.
Publication details: Basingstoke : Macmillan, 1998.Edition: 2nd edDescription: xxiii,376p : figures ; 24 cmISBN:- 0333733703 :
- 033373369X (pbk.) :
- 9780333733707
- 9780333733691
- 21
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.83/MAC (Browse shelf(Opens below)) | Available | 741108829X |
Previous ed.: 1995.
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